" Before starting building out your plan, have a clear understanding of your business strategy. How your plan communicates to potential clients?" You’ve probably digested the idea that “video strategy” includes research and marketing. Meticulous planning to pitch a given video
"Your video can be about absolutely anything, so let your creativity flow and see what ideas you produce. However, make sure that before you start video production that there is a clear purpose." Video marketing should not be a one-size-fits-all venture.