Valuable Video Storytelling
" What message you are really trying to convey? If you can describe that in a few sentences, you’re ready to tell a great story. You’ll soon be able to express ideas and engage with people." People react to direct, emotional stories. They
Video Strategy
" Before starting building out your plan, have a clear understanding of your business strategy. How your plan communicates to potential clients?" You’ve probably digested the idea that “video strategy” includes research and marketing. Meticulous planning to pitch a given video
First, the Customer Experience
" In most cases, you'll want your potential clients to do something with the information that you give them. Sometimes your goal is just to notify, but most of the time you're going to be aiming to inspire action. " Picture
Video Emails: Make it personal
"Your video can be about absolutely anything, so let your creativity flow and see what ideas you produce. However, make sure that before you start video production that there is a clear purpose." Video marketing should not be a one-size-fits-all venture.
