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"Viewers retain 95% more of a message when they watch it on video, compared to 10% when they read it in text. YouTube is second behind Google as the most popular site" Video messaging has taken over the internet. No-where is this more evident than on social media. Any forward facing marketing plan needs consider this huge audience and maximize potential by including video

"The audience is given backstage access to turn into a “silent passenger” within the narrative, uncovering and discovering the product together with the characters." Selecting which type of video filming approach you want to adapt can make or break a great project. Let’s see it in details. Live Action: The most frequent form of video marketing is live action. In this style, scenes are organized around “real

" It says that “ideas don’t sell themselves,” but rather, they are sold through persuasion. You might have the greatest product ever, but if you can’t explain it very well, it won’t succeed." Let’s consider that your company has a distinctive voice. But it’s not enough to be unique if you are not able to send your message well. In an abundant market, it’s