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" What message you are really trying to convey? If you can describe that in a few sentences, you’re ready to tell a great story. You’ll soon be able to express ideas and engage with people." People react to direct, emotional stories. They are influenced by storytelling. Marketing functions well when it tells or shows stories. So how can we apply this to video? The author of

" Before starting building out your plan, have a clear understanding of your business strategy. How your plan communicates to potential clients?" You’ve probably digested the idea that “video strategy” includes research and marketing. Meticulous planning to pitch a given video straight to your potential client. But there is more. Successful video strategies involve a lot of other things, often superior video content and the following

" In most cases, you'll want your potential clients to do something with the information that you give them. Sometimes your goal is just to notify, but most of the time you're going to be aiming to inspire action. " Picture it: you finally got your video in front of your client and they're interested. Unfortunately, though, they're not sure how to start working

"Your video can be about absolutely anything, so let your creativity flow and see what ideas you produce. However, make sure that before you start video production that there is a clear purpose." Video marketing should not be a one-size-fits-all venture. Customers connect most with brands that they feel understand them, empathize with them, and also have a solution for their particular needs. Reaching

" Studies show that 3 in 5 people use email on-the-go. Due to such high numbers, it is vital that videos are formatted properly." A Frequent problem that video advertising presents for businesses is the sometimes incompatibility of embedded videos on particular devices. Just 6 apps are confirmed to be compatible with embedded video: Apple Mail, iPhone iOS 7 and 10+, Samsung Galaxy, Thunderbird,