First, the Customer Experience
” In most cases, you’ll want your potential clients to do something with the information that you give them. Sometimes your goal is just to notify, but most of the time you’re going to be aiming to inspire action. “
Picture it: you finally got your video in front of your client and they’re interested. Unfortunately, though, they’re not sure how to start working with you. Maybe they feel like your video just informed them of your presence, instead of moving them to find out more.
Unless that was your target, you probably haven’t done a good job of guiding your client into connection with you.
In most cases, you’ll want your potential clients to do something with the information that you give them. Sometimes your goal is just to notify, but most of the time you’re going to be aiming to inspire action.
At the end of the day, you supply a product or a service for a reason. You solve a problem for or assist your perfect buyer in some way. So while you are using video to engage your audience, you want to be sure you propose the “next steps” to your clients.
Where Do We Go?
As soon as your client has connected to your brand, you will want to show them exactly what to do next. To put it differently, what should your buyer perform with your video? How do you want them to react?
You have probably heard about “calls to action,” particularly if you do marketing, this is precisely what I am writing about. But, I don’t just wish to define them or give tips about using them nicely; there are loads of posts that do that already. Instead, I’m trying to demonstrate how they can be utilised to build a better client experience.
Guiding Your Buyer
Your audience needs something clear to do after purchasing from your company. Think about all your customer journey. Make next steps known, independent of what you’re doing with a client.
Your objective should be to direct your client towards a purchase and then guide them all the way through their interaction with your company. This not only fosters more trust in your company, but it will help you support your customer with their needs – the way that your business can help them most. This leads to more transactions and a superior customer experience. Your customers won’t necessarily know what to do next, so help them.
In a quick research, you can easily find loads of guidance about how to make calls to action works, but honesty, simplicity is key. People are constantly giving attention to many things, so it’s likely you’ll lose if your call to action is subtle. If you want your client to take action, you must be as explicit as possible, as well as concise.
It is also important to make it easy for the clients to follow your guidance. Think ahead and overcome obstacles for them. For example, you could offer a clickable button or an article or just the URL to your company site. It helps to understand your business’ overall approach and suggest solutions relevant to your unique video strategy.
Know what your final goals are, and select short, clear phrases to instruct your client. A beautiful video with a clear call to action represents an excellent client experience.
Write the Next Steps
Assuming that now you have an idea of something straightforward to tell your customer, don’t go for the usual marketing slogans. Try to put your specific business style into a phrase. This is not easy, but will make you stand out.
After that, call out your brand, provide useful information about your product or service, or
offer a package of some sort.
To finish, allow space for people to “browse.” Give clients a bit of breathing room. Imagine yourself in a busy open air market – many people will pass you, some of them will stop in, some will purchase, and others will want to promote and engage with your business.
Find a way in to allow room in this process, because now you have an idea of what this
looks like. Build that out and go ahead with it !
After this steps, you’ll be able to propel your audience into a better client experience. You’ll have found ways to guide your clients and to help them connect with you. From that point, you can take these ideas and use them all over your business. A better customer experience will signify that more people will want to work with you.