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Viewers retain 95% more of a message when they watch it on video, compared to 10% when they read it in text. YouTube is second behind Google as the most popular site Video messaging has taken over the internet. No-where is this more evident than on social media. Any forward facing marketing plan needs consider this huge audience and maximize potential by including video

The audience is given backstage access to turn into a “silent passenger” within the narrative, uncovering and discovering the product together with the characters. Selecting which type of video filming approach you want to adapt can make or break a great project. Let’s see it in details. Live Action: The most frequent form of video marketing is live action. In this style, scenes are organized around

It says that “ideas don’t sell themselves,” but rather, they are sold through persuasion. You might have the greatest product ever, but if you can’t explain it very well, it won’t succeed. Let’s consider that your company has a distinctive voice. But it’s not enough to be unique if you are not able to send your message well. In an abundant market, it’s vital

What message you are really trying to convey? If you can describe that in a few sentences, you’re ready to tell a great story. You’ll soon be able to express ideas and engage with people. People react to direct, emotional stories. They are influenced by storytelling. Marketing functions well when it tells or shows stories. So how can we apply this to video? The author

Before starting building out your plan, have a clear understanding of your business strategy. How your plan communicates to potential clients? You’ve probably digested the idea that “video strategy” includes research and marketing. Meticulous planning to pitch a given video straight to your potential client. But there is more. Successful video strategies involve a lot of other things, often superior video content and the