blog.

Social Media Trends

Cisco predicts further major increases in internet video content in the next 1-2 years, with 82% of online activity likely to be video related by 2022.

It is no news that social networking platforms are leading in the advertisement industry at the moment. While it is crucial to have a balanced advertising strategy for television, radio, print and electronic channels, remaining focused on social networking trends is key to becoming successful or generating further growth within your business.

Online video promotion, regardless of what platform you use, has now been established as THE direct source of consumer content. Cisco predicts further major increases in internet video content in the next 1-2 years, with 82% of online activity likely to be video related by 2022. If you currently do not create video as a part of your overall marketing strategy, now is
a critical time to re-evaluate and jump on board, in order to ensure an online presence which is clear in its messaging, while remaining up to date and relevant in the coming years.

Stories, stories
Today, consumers will switch off from video content that does not interest then within shorter and shorter timeframes, which further highlights the need to produce content with an immediate appeal, while standing out from competitors. There is an obvious shift for stories and messaging to become more and more visual in order to continue to grab people’s
interest. While videos have become short and snappy, it is possible to find people scrolling through stories for hours and hours.

Local targeting

Local targeting is not just used to identify potential consumers within a specific geographic location, but also to engage a local community. Simply including a location on your content can draw in local audiences. When promoting content, targeting a specific area/competitor can be a remarkable way to pull in engagement and enhance awareness of your
product/service.