Unquestionable Reasons To Use Video
“Viewers retain 95% of a message when they watch it in a video compared to 10%
when reading it in text.”
Let’s accept that you don’t know much about video, but are aiming to run a business this year. So, why must you use video?
In a World of Video
An article on the subject written by Forbes starts with this sentence: “Marketing via video is the biggest way to reach people today. It is nearly unstoppable.” According to their analyses, “viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.” This signifies that your marketing efforts must utilize video if you wish to connect and communicate to today’s consumers.
Since more than “500 million hours of videos are watched on YouTube each day,” video is the latest marketplace. If you’re considering of running your company without video, then you’re taking the chance of going fishing in a lake with no rod.
We’ve all seen somebody at some point watching a video on their device, and we were instantly interested in what was going on… But we wouldn’t have a similar appeal to the person if they were reading a book. That’s because humans watch things. It’s, somehow, natural for us. That’s why movies work so well; they let us to do what we instinctively do:
In spite of all of the imaginative and interesting things that you can do in video, this media is certainly engaging. There’s a spontaneous impulse to watch something in contrast to reading it. Taking into account that you want your company to draw people in, video is the top option to efficiently take someone’s attention.
Video Boosts Communication
While you might spend some time creating a nice looking website or writing a well researched article, video uses more of a person’s senses than previous techniques of communication. Great video takes advantage of sound, image, and nonverbals to express its message.
You can actually communicate more via video than any other format. Inventing the setting, modifying colours, selecting sounds, and designing an experience for video means that you can have control over someone’s thoughts. Not just can you grab their attention, but you can point their psychology. Use video, if you want to make a lasting impression.
Video is Stable
Another piece by Forbes anticipated that internet video traffic would be more than 80% of all consumer internet traffic by 2021. That is to say that video is becoming exceptionally prominent. The writer, who researches a lot of tech trends, finds that “video in business…[exceeds] nearly every other category that hits [his] wide tech-focused stream” of information.
Currently, we live in a world where video is vastly valued. With a further rise in streaming content (Netflix, Amazon, etc.), consumers and clients are increasingly used to having video available to them. Recent report from ThinkWithGoogle, a website that gives tips on marketing and advertising to shoppers, showed that 50% of “internet users look for videos related to a product or service before visiting a store”. This research data are now about 2 years old, meaning that video engagement has amplified significantly since these were written.
All of this said, it is becoming more and more vital that you use video in your company. It is a new, steady marketplace that everyone can use to communicate.