Video Emails: Make it personal
“Your video can be about absolutely anything, so let your creativity flow and see what ideas you produce. However, make sure that before you start video production that there is a clear purpose.”
Video marketing should not be a one-size-fits-all venture. Customers connect most with brands that they feel understand them, empathize with them, and also have a solution for their particular needs. Reaching personalization within email is not as difficult as you might think .
In fact, the tools needed to personalize your content is likely already at your fingertips. Dip into your pool of consumer data and begin dissecting this information and determine that there’s a considerable group of individuals within that data who’ll care about the info you have to offer. If you feel as though everyone on your database would benefit from it, it is time
to head back to the drawing board and focus on finer details.
Cut the Excess
Viewers want to immediately comprehend the message of your video and what you are offering them. Do not make them wait for it. Maintain the content simple so that audiences can easily digest the info you want to present to them.
Your video can be about absolutely anything, so let your creativity flow and see what ideas you produce. However, make sure that before you start video production that there is a clear purpose at the forefront of your creative thoughts. Perhaps you want to tell a story about the start of your brand, your institution’s mission, explain a response to a question that a number of your customers have, or offer ideas about how to use your product or service.
You’re now equipped with information that will allow you to start implementing a video marketing strategy via email. No time like the present to decide what your first video will feature. When its comes the actual execution your ideas, it will only help to seek professional advice to ensure that your videos are both attractive and high-quality.