blog.

Video Strategy

” Before starting building out your plan, have a clear understanding of your business strategy. How your plan communicates to potential clients?”

You’ve probably digested the idea that “video strategy” includes research and marketing. Meticulous planning to pitch a given video straight to your potential client. But there is more.
Successful video strategies involve a lot of other things, often superior video content and the
following key elements.
Audience
A common line, it’s critical to “know your audience.” So, understand who you’re marketing to – who you’re making a video for. Why and how does the work you are offering help to solve an issue for your potential buyer? How does it support them? Who is your ideal client?

By answering these questions, you will be able to speak right to the people that need to hear
you.
End Goal
Before starting building out your plan, have a clear understanding of your business strategy. How your plan communicates to potential clients? And what about YouTube ads, TV commercials and articles, for example? Consider this. A few more important questions.

Is your goal to inspire prospective clients? To engage them? Only to inform them? Are you trying to create a longstanding product with a loyal client base? Are you hoping to solve an issue for only a few consumers? Have a clear idea on what your mission is and how video will assist you accomplish that.

Client Journey

At what point in a likely client’s life are you aiming to meet them? Do you picture your customer going through your video while browsing Facebook, or other social media platform? Do you expect them to be watching comic videos when your ad shows up? Seriously, imagine this. This is where you’re starting to create your entrance into the client
journey.

Business requires planning – well thought tactics that will help you achieve your goals. In the same way, you need craft a meticulous draft of your ideal client’s journey. You need to establish what your client will experience and how. As soon as you start thinking about this, you’ll get a better idea of how you’re going to present your video to your target audience.

Determine what “state” you expect to meet your client in. Are they disappointed with another product or service? Are they unconcerned or oblivious of how your service could assist them? Are you trying to reach them for the first time, or have them become a client already? Think about this to understand where and how you fit in.

Trends

Considering your desired client, there may be information that you can find out as to their usual habits or interests. After you have a clear idea of your client journey, you’ll know that  your video will play during a football match, for instance. In other words: use social analytics to analyse trends, depending on your audience.

An Invitation

At last, once your ideal client has been introduced to your product or service, what do you wish them to do? What’s the final objective of your video? After watching, should your client be more informed or should they immediately feel compelled to learn more? Whatever the answer, you should provide ways to assist your client do that thing. Frequently, this is called
a “call to action”, a piece of content that is intended to induce a viewer to do something that engages them further with your brand.

Building a video strategy is essential to bringing your product or service to your ideal client. If you want them to remain involved with you, you’ll need to think this through. When you’re studying and developing your plan, consider that you are offering something that will help somebody – something that will advance their living in somehow.